Independence Landing is a not for profit corporation, the mission of which is to build an affordable safe, planned residential community for adults with varying intellectual and/or developmental disabilities allowing residents to successfully lead independent and fulfilled lives. The annual B3 event helps to raise funds for the development of the community through generous donations and sponsorship of the event. Click here to view website.
The 2022 B3 program was created twice as a last-minute sponsorship, Rock the Sea, stepped up to offer a free concert venue to those attending the annual event. The original event "look" was still utilized but then modified to include the feel of a concert event.
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The VIP event badges were suggested as this event was not at a traditional location (country club) but at a concert event location with two performing bands. Each attendee received these plastic VIP event badges.
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The QR code tabletop card was developed to skip the hassle of attendees/donors needing to fill out a paper form and write a personal check. This process was suggested to create an "impulse-buy" for people to donate to the organization easily. The QR code linked directly to the company's donation page on their website.
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