2019 Event postcard
The oversized postcard was directly mailed out to members prior to the conference to promote the event and encourage registration. This asset was developed in Photoshop, cartoonized, and then pulled into InDesign for final printing. The logo was created in After Effects with several lightening and lens flare overlays.
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conference program
The program was developed in InDesign with a multitude of images that were heavily manipulated in Photoshop to keep with the comic Superhero theme. The conference logo was created in After Effects and the fonts used were chosen specifically for their superhero look.
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Registration desk
The registration desk was a fantastic and dramatic first impression as attendees walked into the pre-event space. Each of the six back panels were created with Adobe Stock images representing the different job positions that make up a typical assisted living community and then cartoonized. The font used was intentional kept with the overall color and theme of the conference.
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name badges
The conference name badges were customized in Illustrator and merged with attendee names, company names, and QR codes. The QR codes were used to scan attendees that attended various sessions for continuing education purposes. An abbreviated schedule was printed on the back.
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stage backdrop
The general session stage was decorated with large banners emphasizing the superhero theme. A combination of Photoshop and InDesign were used.
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entrance prop
This large multi-panel entrance piece was a conference favorite! Each panel was intentionally created around the superhero them and involved careful planning of each panel to create a symmetrical illustration of color, action, and information.
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conference check-in
The main walkway into the conference area was heavily themed with the registration desk, large entrance piece (in the background), and several signs in the walkway.
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tradeshow banner
The tradeshow banner stretched 28 feet across the entrance of the large ballroom that housed over 100 exhibitors all decked out with the superhero theme.
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speaker cubes
The speaker cubes were a four-sided stacked prop that highlighted the two keynote speakers as well as all of the sponsors of the conference and tradeshow. This design was created with Photoshop and InDesign.
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