fala 2021 conference & tradeshow

The Florida Assisted Living Association (FALA) is the oldest assisted living association in the state and has been providing advocacy, education, and regulatory support for members for over 30 years. Each year FALA hosts a conference & tradeshow for hundreds of providers, sponsors, and exhibitors, and in 2021 went back to a live conference experience with several precautions in place. Click here to view website.

Back to Event Collateral Page
2021 conference "Survivor-like" logo

event logo

This 2021 theme was all based around the show Survivor, while creating a tribal, tropical, and tiki feel to the theme branding. The fonts used and color gradients were intentional to create the desired look to compliment the conference theme. The event logo was developed in Illustrator.
Click image to view file.

photo of 2021 FALA conference program cover

conference program

The 2021 program had a fun tribal feel to it with vibrant colors and tiki elements throughout which were created in Illustrator and brought into InDesign for final printing.
Click image to view file.

photo of man next to a branded charging station

charging station

This charging station was created to assist in providing "charging options" while also maintaining some social distancing during the conference sessions. Font choices were intentional while staying with the conference theme and colors.
Click image to view file.

photo of man next to large hanging schedule

large schedule prop

This large hanging schedule prop was created with various elements developed in Photoshop/Illustrator and brought into InDesign for the final creation.
Click image to view file.

man next to 10-foot four-sided tower

awards ceremony

The 10-foot tower was created from a stretchy fabric and wrapped around the metal frame. The awards ceremony image was developed from Adobe Stock assets and finalized in InDesign.
Click image to view file.

photo of four-sided branded tower for 2021 conference

4-sided info tower

The other sides of the 10-foot tower were developed to showcase committees, sponsors, and board members. The design itself used old map elements, bamboo textures, and coloring consistent with the conference them.
Click image to view file.

photo of tropical sign with health screening directions

Signage

This large meter board was developed to direct attendees to the health screening stations. The design utilized bamboo elements, parchment paper overlays, and a fun plug at COVID with a tiki idol with a mask on. All elements developed in Illustrator and pulled into InDesign for final printing.
Click image to view file.

image of tiki branded conference app

Conference app

Although not a printed item, the conference app elements were all developed to be consistent with the conference theme. Buttons and banners were all created in Photoshop for easy file size management.
Click image to view file.

image of signage with daily reminders

signage

This other large meter board was developed as a reminder to attendees to take part in the daily health screening and social distance. The design utilized bamboo elements, parchment paper overlays, and custom map elements. This design was created in InDesign.
Click image to view file.