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social media stats

a few things to consider and digest...

 
 
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Don't want to hear it

Intro

With just about everyone having a smartphone, the question is not so much of should you be marketing on social media, but where should you be marketing on social media? How well do you know your target audience? What social media platform will best put your product or services in front of your potential customers?

The ever-changing world of social media and evolving algorithms can be a lot to consider. Here are a few things you should know.

 
 
 

Social Media Stats for Consideration

 

Over 500 million active users
LinkedIn

Over 250 million active users
Pinterest

 

Over 66 million active users
Twitter

Over 1 billion active users
Instagram

 

Over 2 billion active users
Facebook

Over 400 million active users
Snapchat

 
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Changes

Facebook made nine (9) changes to its algorithms in 2017 alone. These are major changes in the way people see your product or services. Twitter and LinkedIn made recent changes as well influencing the way your target audience experiences your social media pages. And, did you know that Facebook owns Instagram? Ever notice how some of the filters used in Facebook have a similar appearance and style to Instagram? All of this should be taken into account when developing on a social media marketing plan.

What we know

Facebook is the heaviest and most robust business-friendly platform out there. That said, there are more changes to come moving forward. Facebook announced that it is changing the experience again after listening to users. There will be two (2) different newsfeeds available for users based on surveys done by Facebook last year. One will be solely for family and friends and the other will allow the user to "explore" the business ads and pages that are liked by the user. This will allow users to look through their newsfeed and check up on family and friends without being interrupted by posts from businesses. The whole goal is to improve the user experience. Are you prepared for this change? 

Videos on social media

On average over 8 billion videos are watched on Facebook everyday! Additionally, 80% of people would rather watch a live video from a brand than read a blog. What does this mean for the average business? If you are not posting some sort of video ad, you are missing out. Videos that take up real estate (the screen) on a phone are the way to go (remember that between 60% and 80% of your audience are viewing your content on their smartphones). Most smartphone users hold their phone vertically rather than tilt it horizontally. Catering to the user experience is essential and vertical videos are becoming more popular. However, one must be cognitive to each platform and how the video will appear in the newsfeed. Both Facebook and Instagram offer full-screen viewing with "stories" and "live" filming. How are you utilizing these options?

 


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